Metodología para medir el impacto del cambio de tecnología móvil de segunda a tercera generación percibido por los usuarios de pymes de Barranquilla.
Year: 2011
Type: article
Abstract: This article presents the results of a research project undertaken to obtain a Masters inBusiness Administration from the Business School at the Universidad del Norte, whosepurpose was to identify and test a methodology to measure the impact exerted by thechange from 2nd to 3rd generation mobile tech, based on the perception of users belongingto Barranquilla SME, motivated by the influence of technological changes in behavior andthe knowledge creation among society members, and the importance it has taken to thesurvival of organizations the adoption of applications for process automation, web-basedapplications, voice, data and video that allow the development of competitive advantages,based on information and creativity for new and better products or services.
Authors: Jairo Polo, Diego Cardona
Institution: Universidad del Norte
Language: Spanish
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1533251283