Work

The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour

Year: 2013

Type: article

Abstract: These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors.

Source: Open University of Cape Town (University of Cape Town)

Author: Katherine Eyal

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1533711175

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