Work

An empirical analysis of gender differences in sports attendance motives

Year: 2006

Type: article

Abstract: In Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and multivariate statistics to distinguish the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies.

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-04-2006-b008

Authors: John Hall, Barry O'Mahony

Institutions: Deakin University, Victoria University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: green

OpenAlex ID: W1534065615

FWCI: 0.856

Cites: 24

Cited by: 46

Related to: 10