Work

Google’s Auction for TV Ads

Year: 2009

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-642-02930-1_26

Authors: Noam Nisan, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, Misha Seltzer, Danny Tom, Hal Varian, Dan Zigmond

Institutions: Hebrew University of Jerusalem, Google (Israel), Google (United States)

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534725838

FWCI: 16.41

Cites: 13

Cited by: 53

Related to: 10