Work

Effects of visual-auditory incongruity on product expression and surprise

Year: 2007
Type: article
Abstract: Product experience is influenced by information from all the senses. Our experiments provide insight into how sounds contribute to the overall experience of a product’s expression. We manipulated the sounds of dust busters and juicers so that they either did or did not fit the expressions of the products’ appearances. In some, but not all cases, we found an inverse relationship between the degree-of-fit of a sound and the degree of surprise evoked. Furthermore, we found in some cases that the expression of a product’s sound influenced the overall expression of that product
Language: English
Open Access status: green
OpenAlex ID: W1534733554
FWCI: 4.446
Cites: 18
Cited by: 47
Related to: 10