Work

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions

Year: 2003

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1022858118201

Authors: Steven S. Posavac, Michal Herzenstein, David M. Sanbonmatsu

Institutions: Vanderbilt University, University of Rochester, University of Delaware, University of Utah

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1535358753

FWCI: 1.355

Cites: 31

Cited by: 21

Related to: 10