Year: 2008
Type: report
Study design: Observational Study
Abstract: This study reports on an attempt to enhance our understanding of the reasons behind virtual world usage.By providing a mixture of utilitarian and hedonic value, virtual worlds represent an emerging class of multipurpose information systems (MPIS).Previous research seems to fall short in explaining MPIS adoption, especially since key extrinsic and intrinsic motivators are left out of consideration.Drawing upon IT adoption research, motivation theory and the consumer behavior literature, this research extends available works and provides insight into the influence and roles of extrinsic and intrinsic motivation.Hypotheses are postulated and tested using a sample of 1627 users of the virtual world Second Life.The results confirm the majority of the hypotheses and support the comprehensive model.The findings indicate instantaneous effects of extrinsic and intrinsic motivation, and highlight reinforcing effects of intrinsic motivation.Implications for research and practice are discussed.
Institution: Vrije Universiteit Amsterdam
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1535584257