Work

The role of brand equity on mergers and acquisition in the pharmaceutical industry

Year: 2012

Type: article

Source: Journal of strategy and management

DOI: 10.1108/17554251211247571

Author: R.K. Srivastava

Institution: University of Mumbai

Language: English

Topic: Corporate Finance and Governance

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1536851718

FWCI: 3.704

Cites: 58

Cited by: 18

Related to: 10