Work

Marketing Semiotics: Signs, Strategies, and Brand Value

Year: 2013

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-03-2013-0531

Language: English

Topic: Semiotics and Representation Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1536996132

FWCI: 28.07

Cites:

Cited by: 32

Related to: 10