Work

Self-regulatory focus and advertising effectiveness

Year: 2015

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2014-0093

Authors: Wei Shao, Debra Grace, Mitchell Ross

Institution: Griffith University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1538623116

FWCI: 3.762

Cites: 56

Cited by: 26

Related to: 10