Work

Essentials of Marketing Research

Year: 1998

Type: book

Authors: William G. Zikmund, Barry J. Babin

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540216574

FWCI: 1.886

Cites:

Cited by: 536

Related to: 10