Role of satisfaction in an integrative model of brand loyalty
Year: 2009
Type: article
Study design: Observational Study
Source: International Marketing Review
Authors: Hong‐Youl Ha, Swinder Janda, Sang‐Kyu Park
Institutions: Kangwon National University, Kansas State University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1542330722