Work

The false promise of mass customization

Year: 2001

Type: article

Source: The McKinsey Quarterly

Authors: Mani K. Agrawal, Glenn Mercer, T. V. Kumaresh

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1543765183

FWCI: 24.09

Cites:

Cited by: 132

Related to: 10