Work

The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach

Year: 2008

Type: article

Source: ERIM Report Series Research in Management

Authors: Niek Althuizen, Berend Wierenga

Language: English

Topic: AI-based Problem Solving and Planning

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W1544377111

FWCI: 0.932

Cites: 60

Cited by: 5

Related to: 10