Work

Market Orientation, Marketing Innovation as Performance Drivers

Year: 2005

Type: article

Source: Journal of Global Marketing

DOI: 10.1300/j042v19n01_03

Authors: Gurvinder S. Shergill, Rajendra Nargundkar

Institution: Massey University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1545378673

FWCI: 2.422

Cites: 34

Cited by: 73

Related to: 10