Behavioral investigation of trust building in online banking : new marketing methodology for Suruga Bank
Year: 2011
Type: dissertation
Abstract: Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.
Author: Takuya Sugiyama
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1546529986