Work

Impact of Individual Cultural Differences on Tv Commercials’ Effectiveness

Year: 2010

Type: article

Source: DergiPark (Istanbul University)

Authors: Begüm Maral, Miray Baybars, Gül Bayraktaroğlu

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1547766335

FWCI:

Cites: 38

Cited by: 1

Related to: 10