Exploring moderating effects of proactivity on the relationship between market information and innovation performance
Year: 2012
Type: article
Abstract: The purpose of this study is to test relationship between entrepreneur’s proactivity and effectiveness of market information use to address the question of why some entrepreneurs use market information better than others. Results of our conceptual model, tested on SMEs from the United States and Slovenia, indicate that entrepreneurs who are more proactive are more responsive to new information than others; which has a positive influence on SMEs innovation performance, product innovation in specifics. Implications for practitioners and future research avenues are discussed.
Source: Economic and business review
Institution: University of Ljubljana
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1548726383
