Work

Exploring moderating effects of proactivity on the relationship between market information and innovation performance

Year: 2012
Type: article
Abstract: The purpose of this study is to test relationship between entrepreneur’s proactivity and effectiveness of market information use to address the question of why some entrepreneurs use market information better than others. Results of our conceptual model, tested on SMEs from the United States and Slovenia, indicate that entrepreneurs who are more proactive are more responsive to new information than others; which has a positive influence on SMEs innovation performance, product innovation in specifics. Implications for practitioners and future research avenues are discussed.
Language: English
Open Access status: diamond
OpenAlex ID: W1548726383
FWCI: 1.457
Cites: 150
Cited by: 12
Related to: 10