Year: 2010
Type: dissertation
Study design: Observational Study
Abstract: In order to determine the travel behaviour of students at the NWU, Potchefstroom Campus, a survey was conducted between the 5 th and 14 th of October 2010.The survey was conducted by means of distributing a questionnaire among third-year students during contact sessions in each of the different Faculties.From the data obtained from the questionnaire; a profile of the third-year students could be compiled and through factor analyses, the travel behaviour of the students could be determined.ANOVAs and Chi-square tests were used to determine whether the student travel behaviour in the different faculties differed from each other as well as to what extent.These analyses were conducted in Chapter 4.Evidently convenience was considered as the most important factor with regard to the travelling characteristics of the students, Relaxation and Having fun as the most important factors influencing the travel motivation of students and Finance was the most important factor influencing the travel behaviour of the third-year students at the NWU, Potchefstroom.Overall it was clear that the students in each faculty differed in their travel characteristics, activities influencing the holiday experience, motives to go on holiday and factors influencing the choice of destination as well as holiday preferences.The Faculty of Theology stood out as the faculty which differed the most with regard to the afore-mentioned, whereas the Faculty of Health Sciences indicated the least differences.This research therefore revealed that the third-year student market at the NWU, Potchefstroom Campus cannot be seen as a homogenous market since there are definite heterogeneous differences with regard to their travel behaviour.This market is also very complex since the Faculty to which the student belongs, contributes to these heterogeneous differences.Knowledge of the travel behaviour of students can aid in segmentation of the student market in order to refine the marketing strategies of the destination as well as the development of target specific marketing messages.
Author: Cornelius Muller Heyns
Language: English
Domain: Social Sciences
Open Access status: green
Awards: Mechanisms of Synergistic Regulation of Stem/Progenitors, Chemokines/Cytokines and Receptors in Stem Cell Homing, Protein Tyrosine Phosphatase and Macrophage Function, Role of BCL-6 in Allergic Immune Responses, Hematopoietic Stem Cell Differentiation to Macrophages, Role of the BCL 6 Proto Oncogene in B Cell Lymphomas, Cytokine Enhancement of Myeloid Progenitor Cell Survival, G5124632182, Cancer Center Support Grant
OpenAlex ID: W15507530