Work

The construct “lifestyle” in market segmentation

Year: 2002

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560210412700

Authors: Ana M. González, Laurentino Bello

Institution: Universidade da Coruña

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553205067

FWCI: 15.6

Cites: 51

Cited by: 226

Related to: 10