Work

International marketing standardisation strategies analysis

Year: 2007

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850710738499

Author: Henry F.L. Chung

Institution: Massey University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553394997

FWCI: 5.661

Cites: 43

Cited by: 34

Related to: 10