Work

1990 AMA educators' proceedings : enhancing knowledge development in marketing

Year: 1990

Type: book

Source: American Marketing Association eBooks

Author: A. Parasuraman

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1553883584

FWCI: 4.457

Cites:

Cited by: 37

Related to: 10