Work

Conducting Marketing Science

Year: 2000

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(98)00079-4

Authors: Richard W Easley, Charles S Madden, Mark G Dunn

Institution: Baylor University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553923977

FWCI: 7.257

Cites: 48

Cited by: 275

Related to: 10