Year: 2010
Type: article
Abstract: This article presents a project that critically examines the value of business cases as a pedagogical tool for teaching business language. The project comprised research and video interviews conducted over a two-year period, drawing from knowledge, disciplinary skill sets, and experience of faculty and students in the fi elds of international business and foreign language and culture pedagogy. Following a brief introduction to business case methodology and the project’s initiation, the authors describe the project outcome: the e-Handbook, an on-line video-based guide to teaching with business cases. The article culminates in an examination of best practices and critical perspectives within the three areas of defi nitions, benefi ts, and strategies presented in the Handbook. The uniqueness of this project stems from its interdisciplinary approach, which promotes the cross-fertilization between languages and business.
Authors: Margaret Gonglewski, Anna Helm
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W1555319269