Work

Global corporate visual identity systems

Year: 1998

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339810227560

Authors: T.C. Melewar, John Saunders

Institutions: University of Warwick, Aston University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555575207

FWCI: 4.498

Cites: 38

Cited by: 121

Related to: 10