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Creative strategy : reconnecting business and innovation

Year: 2010

Type: article

Abstract: Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

DOI: 10.82444/warw.33615793

Authors: Chris Bilton, Stephen Cummings

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1556391713

FWCI: 36.21

Cites:

Cited by: 151

Related to: 10