Work

Learning about customers

Year: 2013

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561311297409

Authors: Lourdes Perez, Jeryl Whitelock, Juan Florin

Institutions: EADA Business School, Universitat Pompeu Fabra, University of Bradford, University of New Hampshire

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557892996

FWCI: 10.86

Cites: 89

Cited by: 42

Related to: 10