Work

Market segmentation using geographic information systems (GIS)

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710819987

Authors: S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba

Institution: University of Nairobi

Language: English

Topic: Geographic Information Systems Studies

Subfield: Geography, Planning and Development

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1558305994

FWCI: 10.72

Cites: 5

Cited by: 31

Related to: 10