Work

A Preliminary Introduction to the OTAM: Exploring Users’ Perceptions of their on-going Interaction with Adopted Technologies

Year: 2011

Type: article

Abstract: A common criticism directed at Davis ' (1986; 1989) Technology Acceptance Model relates to its failure to adequately frame the "experienced" user's ongoing adoption and exploitation of information technologies.Given the pervasive nature of technology into individual users' ongoing, everyday communication and information interactions, along with the "new adopter" becoming an increasingly rare entity, the TAM is in danger of becoming a somewhat obsolete framework for investigating user-technology interaction.Presented is critical analysis of the development and current state of the TAM, followed by a proposed addition to the existing Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) TAM constructs.The paper contends that the inclusion of a third broad construct, Perception of Interaction (PoI) allows researchers to develop an investigative framework which facilitates an exploration of users' ongoing and changing perceptions of the such things as the predictability of their technology interaction processes.The paper represents one the few inductive TAM investigations.

Source: AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems

DOI: 10.3127/ajis.v17i1.541

Authors: Shirlee-ann Knight, Janice Magaret Burn

Institution: Edith Cowan University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

Funders: University of Wollongong, Edith Cowan University, Australian Research Council

Award: Building a Prototype for Quality Information Retrieval from the Internet