Work

Markenführung und Relationship Marketing

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_17

Authors: Manfred Bruhn, Thorsten Hennig-Thurau, Karsten Hadwich

Institutions: University of Basel, Bauhaus-Universität Weimar

Language: German

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W156051300

FWCI: 0.813

Cites: 47

Cited by: 26

Related to: 10