Work

Global marketing management : changes, new challenges, and strategies

Year: 2009

Type: article

Authors: Kiefer Lee, Steve Carter

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1561518250

FWCI: 0.839

Cites:

Cited by: 8

Related to: 10