Work

A Comparison of the Restaurant Selection Preferences between Residents and Visitors of South Florida

Year: 2009
Type: conference-paper
Study design: Observational Study
Abstract: The purpose of the present study is to examine of selection preferences and to compare residents’ preferences with visitors’ ones in South Florida. Using data 290 customers in full-service restaurants, results show that consumers’ restaurant selection preference between residents and visitors is not significantly different; however, there are significant differences among demographic profiles. Implications are discussed to develop unique marketing strategies to attract both residents and visitors in South Florida.
Language: English
Open Access status: green
OpenAlex ID: W1562347576
FWCI:
Cites: 22
Cited by: 9
Related to: 10