Work

Strategic marketing channel management

Year: 1992

Type: article

Authors: Donald J. Bowersox, M. Bixby Cooper

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564126293

FWCI: 5.612

Cites:

Cited by: 145

Related to: 10