Work

The effect of message appeals and unrealistic optimism on purchase intentions

Year: 2010

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851011062287

Authors: Chanthika Pornpitakpan, Robert T. Green

Institutions: University of Macau, Thammasat University, The University of Texas at Austin

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1565204614

FWCI: 0.447

Cites: 70

Cited by: 5

Related to: 10