Work

Pricing and Comparative-Advertising Equilibrium Strategies in a Dynamic Marketing Channel

Year: 2006

Type: article

Source: Les Cahiers du GERAD

Authors: Georges Zaccour, Guiomar Martín‐Herrán, Nawel Amrouche

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W156609373

FWCI:

Cites: 24

Cited by:

Related to: 10