Work

App Consumption: An Exploratory Analysis of the Uses & Gratifications of Mobile Apps

Year: 2015

Type: article

Source: Academy of Marketing Studies journal

Authors: R. Nicholas Gerlich, Kristina Drumheller, Jeffry Babb, De’Arno De’Armond

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1566578804

FWCI: 2.982

Cites:

Cited by: 44

Related to: 10