Modeling market orientation and organizational antecedents in a social marketing context
Year: 2009
Type: article
Study design: Observational Study
Source: International Marketing Review
Authors: Yanfeng Zhou, Paul Chao, Guang Huang
Institutions: Sun Yat-sen University, Eastern Michigan University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1567213402