Work

Refocusing marketing to reflect practice

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410551914

Author: Patrick McCole

Institution: University of Otago

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1567889462

FWCI: 10.26

Cites: 28

Cited by: 144

Related to: 10