Work

Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage

Year: 2014

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-09-2011-0059

Authors: Preeya Patichol, Winai Wongsurawat, Lalit M. Johri

Institutions: Mahidol University, University of Oxford

Language: English

Topic: Global trade, sustainability, and social impact

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Responsible consumption and production, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1567928317

FWCI: 3.067

Cites: 18

Cited by: 26

Related to: 10