Work

Mobilizing Lurkers with a Targeted Task

Year: 2010

Type: conference-paper

Abstract: Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

Source: Proceedings of the International AAAI Conference on Web and Social Media

DOI: 10.1609/icwsm.v4i1.14050

Authors: Rosta Farzan, Joan DiMicco, Beth Brownholtz

Institutions: Carnegie Mellon University, IBM (United States), IBM Research - Cambridge (United States), IBM Research - Thomas J. Watson Research Center

Language: English

Topic: Knowledge Management and Sharing

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1568708629

FWCI: 2.11

Cites: 10

Cited by: 12

Related to: 10