Work

What are the essential capabilities of marketers?

Year: 2007

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710747789

Authors: Brendan J. Gray, Geir Grundvåg Ottesen, Jim Bell, Cassandra Chapman, Jemma Whiten

Institutions: University of Otago, Nofima, University of Ulster, Ulster University, Derry-Londonderry Campus

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1570729637

FWCI: 5.093

Cites: 22

Cited by: 53

Related to: 10