Year: 2012
Type: preprint
Abstract: Do newspapers write more about their advertisers?We try to answer this question on two levels.In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers.In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.
Authors: Dries De Smet, Stijn Vanormelingen
Institution: KU Leuven
Language: English
Topic: Media Influence and Politics
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1570807712