Work

Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs

Year: 2000

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-09745-8_5

Authors: Robert M. Morgan, Tammy N. Crutchfield, Russell Lacey

Institutions: University of Alabama, Mercer University, Mercer University Health Sciences Center

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W157082529

FWCI: 8.649

Cites: 40

Cited by: 40

Related to: 10