The Quality Function Deployment and the Customer Satisfaction. the Case of Universities
Year: 2014
Type: article
Abstract: This research aims at applying Quality Function Deployment methodology to a university course in accounting. The final objective is to make more competitive university programs by applying a quality methodology able to define real customer needs. In particular, in this paper, QFD allows us to assess learning needs of students in an accounting course and translate them into educational strategies (specific techniques) able to satisfy such needs. In conclusion, we evaluated effectiveness of didactic strategies adopted by professors of accounting course, in perspective of customer (students) training needs. The results allow us to define the right things to do for first time, a significant support for improvement of university courses.
Source: European Scientific Journal ESJ
Author: Ida Verna
Institution: University of Chieti-Pescara
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W1570849768