A Conceptualization and Empirical Examination of the Effects of Marketing Alignment on Franchising Relationships
Year: 2014
Type: article
Abstract: Commons, and the Marketing Commons This Article is brought to you for free and open access by the Business Administration, College of at DigitalCommons@University of Nebraska-Lincoln. It has been accepted for inclusion in Dissertations and Theses from the College of Business Administration by an authorized administrator of
Source: Lincoln (University of Nebraska)
Author: Joseph M. Matthes
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1571349575