Work

Efficacy of Privacy Assurance Mechanisms in the Context of Disclosing Health Information Online

Year: 2008

Type: article

Abstract: Privacy policy statements and privacy-assurance cues are among the most important website features that online providers could use to alleviate web customers’ privacy concerns. This study examines the moderating role of privacy concern on how privacy assurance cues and argument quality contribute to increased trust, and the subsequent decision to disclose health information online. This study has both theoretical and managerial contributions. The results provide insight about the dual roles of privacy policy statements, and privacy assurance and trust cues. The study highlights the differential impacts such mechanisms have on high privacy concerned and low privacy concerned web users in the context of disclosure of health information online.

Source: Journal of the Association for Information Systems

Authors: Gaurav Bansal, Fatemeh Zahedi, David Gefen

Institutions: University of Wisconsin–Green Bay, University of Wisconsin–Milwaukee

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1571857009

FWCI: 1.786

Cites: 37

Cited by: 12

Related to: 10