Work

Critical issues in social marketing: a review and research agenda

Year: 2008

Type: book-chapter

Source: Open Research Online - ORO (The Open University)

Authors: Ross Gordon, Laura McDermott, Gerard Hastings

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1572324734

FWCI: 4.86

Cites: 47

Cited by: 8

Related to: 10