Work

Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

Year: 2010

Type: book-chapter

Source: Breda University of Applied Sciences Portal

Author: Keith Dinnie

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W157285369

FWCI: 4.595

Cites: 12

Cited by: 22

Related to: 10