Work

Implementing mass customisation strategy to enhance customer value - findings from e-business research of Finnish metal and electronics companies.

Year: 2004

Type: conference-paper

Source: European Conference on Information Systems

Authors: Jaakko Riihimaa, Marko Mäkipää, Mikko Ruohonen

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1573983610

FWCI:

Cites: 9

Cited by: 4

Related to: 10