Work

Female role stereotypes in print advertising

Year: 2009

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560910989966

Authors: Emmanuella Plakoyiannaki, Yorgos Zotos

Institution: Aristotle University of Thessaloniki

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1574005990

FWCI: 3.117

Cites: 66

Cited by: 96

Related to: 10